Tuesday, March 25, 2014

Social Media Management

There are so many social media platforms out there and you may have an account with quite a few of them.  Constantly opening multiple apps and pages to manage your media can be very confusing and inconvenient.  This is why social media management tools like buffer are very handy, whether you are managing social media for a business or maybe just your personal accounts.

The service Buffer, is the social media manager that I would like to talk about in today’s post.  I have just started using this for my personal accounts but I find it very helpful and see the benefits of using it for a business, or organization.  There are a few things that I would like to highlight about using Buffer, and they are:


1.     It allows you to connect with a few different social media accounts.  This will be improved as the program grows, or if you upgrade to a paid version.  The accounts I have linked to it are my Twitter, Facebook, and LinkedIn.  They have not enabled connecting to Google + profiles yet, but it says they are coming soon.

2.   Posts are the next thing I would like to highlight.  They allow you to select which media you would like the message to appear on.  When I typed “I just love Beyoncé”, I selected all three of my synced accounts, so it would post to all.  You can also shorten the links you add to your posts in through this manager, which makes them easier to view and copy. 

3.       Last I would like to highlight that you can schedule when your posts go out.  This can be extremely helpful for mass numbers of accounts for large businesses, or even just people who don’t have a lot of time.

Buffer is a free great way to manage your social media, and there are many other programs like buffer where you may do the same and even more.  If your social media is getting a little too complicated and you have a lot of things going on, using a manager might just be the answer.  


Tuesday, March 18, 2014

Organizational Social Media

Fashion and Social Media


In the fashion industry, many stories have taken to social media to help market their products, and to involve and connect with customers better them better.  From the huge brands and retailers that are known globally to fashion startup businesses, social media creates an opportunity to spread information fast and connect with large masses of people.  Especially for startups, social media gives customers the opportunity to market for a company just by sharing their products or tagging them in posts.  Common social media outlets they will use are Pinterest, Polyvore, Instagram, and Twitter. 

Through Pinterest many companies can have their customers be their advertisers.  Retailers will put their products as pins on the social media platform, enabling people to add them to their boards.  When a user adds this product to their board, their followers will be able to see the pin on their news feed.  They will then be able to add it to their own board.  What is also beneficial for fashion companies with Pinterest is that if one clicks on the pin and it will take them directly to the store website where they may purchase the product. 



Polyvore is a social media platform were you can shop, make collages and comment and like others collages.  This platform almost makes a game of shopping and putting clothing and accessories together.  These collages and collections are easily shared to Pinterest as well.    



Many retailers in the fashion industry create an Instagram account where they may post pictures every day about what events are going on, what new products you can get and the inside scoop.  The clothing brand Free People often make videos of models wearing their clothes in real life situations.  This often makes the customers feel more involved want to be like the people in the short Instagram videos.    


Twitter enables people of the fashion industry to directly talk to customers.  They can answer questions through it, or even give the customers a say.  I tweeted at Nordstrom earlier today and they took the time to answer me within six minutes.




Through social media fashion has moved into the future.  They have made themselves easier to contact, have closer relationships with customers, make products easier available, and awareness of what is going on at their companies.  They even make it easy to copy Beyoncé’ style!




Thursday, March 6, 2014

Fined for bad reviews?

A Utah couple is sent an email from the company Kleargear.com concerning a negative report the wife posted on riffoffreport.com.  This report was posted three years previous to the email.  Kleargear told the Palmers they must pay $3,500 to them if this poor review was not taken down within 72 hours.  The negative report was posted when the Palmers ordered some products off Kleargear.com and never received them.  The transaction was canceled and they were refunded the money, but they still wanted to figure out what went wrong.  The Palmers called every number on the website and tried multiple times to contact the company but were unsuccessful. 
What does this mean that they are not allowed to post negative things about the company?  Evidently when they made the report on riffoffreport.com they were violating the terms and conditions of the company.  In the fine print it said that anyone who says anything negative about the company on any website would have to pay a $3,500 fine.  This is called a non-disparagement clause.  The Palmers were not legally not required to pay this even though they could not get the report off of the website because of errors in the system.    


After reading this you might think that Kleargear was violating the Palmers' right to free speech.  Sadly it is not, and many online companies are adding non-disparagement clauses to their fine print.  This is completely different than what most companies are known for doing, protecting first the customer, instead of attacking them.  By agreeing to the terms and conditions you may be signing away your right to free speech without even knowing it.  In this situation the case would have never made it in court because it was extremely unfair and not made in good faith.  These are both parts of the ARTFORME points of social media to consider.  The company was not open either, or willing to cooperate or communicate with the customer.  Although it would not hold up in court, it did do damage enough to their credit score to make it hard for them to get a loan on a second vehicle.


The thing that is so bizarre to me about this whole situation is that the complaint had been online for three whole years before the email was sent.  Honestly another 72 hours is going to make that much of an impact on the company?  There is no other logical explanation for the email, than a scam to take people’s money.  I believe this company probably operates this way to scam people out of their money, never really delivering a product or service, just canceling orders and aggravating customers until they complain.  This company was especially shady when CNN could not even get in contact with them.  This is very comical to me due to the fact that the company’s name is Kleargear, because it was about as clear as mud with its intentions and communication. 
Now how do you protect yourself from what happened to the Palmers?  First you could make sure to do a little research on the companies you are purchasing from.  Next you might check how sketchy they are when you look at them.  Lastly you can read the fine print in the terms and conditions.  No one has time for this, and if you do you probably need to get a job or hobby.  I believe the best way to protect yourself is to only buy from companies that have a reputation for being fair and good to their customers.



The situation the Palmers' were in honestly sickens me.  It was completely undeserved and unethical in my opinion.  It also makes me very leery of online purchasing because of how close to home this family is.  They are located in our own State.  From the video they seemed just like your average family down the street, not doing anything to controversial to deserve this.  This goes to show that you can’t trust everyone on the internet.    



Wednesday, March 5, 2014

Class Cloud Reflection


In my social media class we had a class cloud day.  Going into the experience, I had no idea what it would be like or what would happen.  I was just expecting us to go in there and talk to each other on twitter.  We did do this, but we also did communicate with many people outside of our class limits.  I had no idea to the extent how people will interact with you or answer questions on twitter. 

I tweeted a question pertaining to LinkedIn with the hash tag of our class #socmeddiscuss.  I had man respond within the hour with a few comments.

This could be very helpful if I had a valid question I needed help answering.  I tried to contact Beyoncé but sadly was not able to reach her. 
An interesting thing I learned was that by having a team of people working on a common goal can help you get feedback or attention through twitter.  During the class we tried to get our hashtag to trend in Utah.  We were unsuccessful in this but we were able to get it to be a top trend in Cache County by working together and having everyone tweeting about it.  As a class we also tried to contact Ellen DeGeneres, but we were unable too, but I do believe in a different circumstance having a group of people trying to contact a person of influence like Ellen, increases the chance that they will respond.



This experience really united our class, creating inside jokes from our attempts to contact Ellen as well as remake the Oscars picture.  We got many great pictures out of this.  There were often several conversations and jokes going through twitter between different students in the class.  This was interesting because we were having conversations over social media as well as in person in our class room.  I also gained a few followers while tweeting during the class.  It may have been because many of our class members were tweeting at me and retweeting my tweets.  I also lost a few followers, probably because I was clogging their twitter feed with attempts to contact a few of my favorite celebrities:  Obviously Ellen, Beyoncé, but Lana Del Rey, Rihanna, and I may have tweeted at crispy cream doughnuts as well.  
It is pretty awesome how fast you can get a response through twitter and how complete strangers can join the conversation.  In the business world this would be so easy to connect with other organizations and get input from others by using this tactic and a team of tweeters.  You can contact anyone from anywhere in the world (that I know of, maybe not North Korea?) through twitter.  I have completely underestimated the good a twitter account and someone managing it can do for it in an organization, small business or even huge corporation.    





Tuesday, March 4, 2014

Stalking Assignment

Casey James Brady


School/ Career:

Casey is a Utah State Student graduating next May with degrees in communications, Spanish and human resources.    He has worked as a builder for GoodTimber Fine Log Furnishings and an estimator for Roof Top Solutions Inc.  He is currently a committee member of the Utah Miss Amazing Pageant.
 

Personal Life:

Casey is from Riverton Utah, and a member of the 2008 graduating class of Riverton High School.  He married Abigail Farr on August first 2013.

He is currently a junior at Utah State University.  His birthday is April 21, and will be turning 24 years old.  He is a member of Church of Jesus Christ of Latter-day Saints.  He served a Mission in Los Angeles California Spanish speaking.  He has a sister and older sister named Keara and a younger sister named Brea.  His mother’s name is Linda, and her birthday is February 7th.  He may or may not still be selling a blue Lexus if anyone is interested.    


Hobbies/Interests:

His wife rented him a puppy on Valentine’s Day, so it is safe to say he is a dog lover.  He likes to regularly go to the temple and aggie basketball games with his wife.  


He has made a total of 17 tweets at this point, clearly an amateur in the twitter field.  He is fairly new to Instagram as well, with only 8 posts.  He also said he likes free stuff on one of his Instagram photos.  He went on an Alaskan cruise for his honeymoon.  He and his wife have an interest in ice fishing.  He is a true aggie and a member of the herd.  He likes to watch ESPN for the NBA and is a fan of the Utah Jazz.  He likes auto detailing and car T.V. shows, as well as the movie Hot Rod.  He likes guns and scopes.  Sadly I did not find any connections with him and Beyoncé.

 Interpretations

Casey does not have a huge online presence, and is very hard to find if you are not already friends with him on social media. Trends I have found of him is the love of sports.  He has a few Instagram posts of him at Utah State sporting events and his other social media platforms also show pictures of him at sporting events, or express his school spirit.  Another trend I have found is his religious preference.  It is pretty obvious at one look at his Facebook profile that he is a very active member of the LDS religion.  Another trend would be he is very connected through social media with his wife.  They posted many things on each other’s walls, posted many pictures together or events they have gone to.  For the most part I believe he keeps his online presence pretty professional and appropriate.  There was nothing too extreme or offensive or illegal on any of his platforms.  I don’t believe he has really anything to hide from a possible employer. 

My favorite quote from Casey is “fat kid for life!”