Tuesday, March 25, 2014
Social Media Management
1. It allows you to connect with a few different social media accounts. This will be improved as the program grows, or if you upgrade to a paid version. The accounts I have linked to it are my Twitter, Facebook, and LinkedIn. They have not enabled connecting to Google + profiles yet, but it says they are coming soon.
Tuesday, March 18, 2014
Organizational Social Media
Fashion and Social Media
In the fashion industry, many stories have taken to social
media to help market their products, and to involve and connect with customers
better them better. From the huge brands
and retailers that are known globally to fashion startup businesses, social
media creates an opportunity to spread information fast and connect with large
masses of people. Especially for startups,
social media gives customers the opportunity to market for a company just by
sharing their products or tagging them in posts. Common social media outlets they will use are
Pinterest, Polyvore, Instagram, and Twitter.
Through Pinterest many companies can have their customers be
their advertisers. Retailers will put
their products as pins on the social media platform, enabling people to add
them to their boards. When a user adds
this product to their board, their followers will be able to see the pin on
their news feed. They will then be able
to add it to their own board. What is also
beneficial for fashion companies with Pinterest is that if one clicks on the
pin and it will take them directly to the store website where they may purchase
the product.
Polyvore is a social media platform were you can shop, make
collages and comment and like others collages.
This platform almost makes a game of shopping and putting clothing and
accessories together. These collages and
collections are easily shared to Pinterest as well.
Twitter enables people of the fashion industry to directly
talk to customers. They can answer
questions through it, or even give the customers a say. I tweeted at Nordstrom earlier today and they
took the time to answer me within six minutes.
Through social media fashion has moved into the future. They have made themselves easier to contact,
have closer relationships with customers, make products easier available, and
awareness of what is going on at their companies. They even make it easy to copy Beyoncé’ style!
Thursday, March 6, 2014
Fined for bad reviews?
A
Utah couple is sent an email from the company Kleargear.com concerning a
negative report the wife posted on riffoffreport.com. This report was posted three years previous
to the email. Kleargear told the Palmers
they must pay $3,500 to them if this poor review was not taken down within 72
hours. The negative report was posted
when the Palmers ordered some products off Kleargear.com and never received them. The transaction was canceled and they were
refunded the money, but they still wanted to figure out what went wrong. The Palmers called every number on the
website and tried multiple times to contact the company but were unsuccessful.
What
does this mean that they are not allowed to post negative things about the
company? Evidently when they made the
report on riffoffreport.com they were violating the terms and conditions of the
company. In the fine print it said that
anyone who says anything negative about the company on any website would have
to pay a $3,500 fine. This is called a
non-disparagement clause. The Palmers
were not legally not required to pay this even though they could not get the
report off of the website because of errors in the system.
After
reading this you might think that Kleargear was violating the Palmers' right to
free speech. Sadly it is not, and many
online companies are adding non-disparagement clauses to their fine print. This is completely different than what most
companies are known for doing, protecting first the customer, instead of
attacking them. By agreeing to the terms
and conditions you may be signing away your right to free speech without even
knowing it. In this situation the case
would have never made it in court because it was extremely unfair and not made in
good faith. These are both parts of the
ARTFORME points of social media to consider.
The company was not open either, or willing to cooperate or communicate
with the customer. Although it would not
hold up in court, it did do damage enough to their credit score to make it hard
for them to get a loan on a second vehicle.
The
thing that is so bizarre to me about this whole situation is that the complaint
had been online for three whole years before the email was sent. Honestly another 72 hours is going to make
that much of an impact on the company? There
is no other logical explanation for the email, than a scam to take people’s
money. I believe this company probably operates
this way to scam people out of their money, never really delivering a product
or service, just canceling orders and aggravating customers until they
complain. This company was especially
shady when CNN could not even get in contact with them. This is very comical to me due to the fact
that the company’s name is Kleargear, because it was about as clear as mud with
its intentions and communication.
Now
how do you protect yourself from what happened to the Palmers? First you could make sure to do a little
research on the companies you are purchasing from. Next you might check how sketchy they are
when you look at them. Lastly you can
read the fine print in the terms and conditions. No one has time for this, and if you do you
probably need to get a job or hobby. I
believe the best way to protect yourself is to only buy from companies that
have a reputation for being fair and good to their customers.
The
situation the Palmers' were in honestly sickens me. It was completely undeserved and unethical in
my opinion. It also makes me very leery
of online purchasing because of how close to home this family is. They are located in our own State. From the video they seemed just like your
average family down the street, not doing anything to controversial to deserve
this. This goes to show that you can’t
trust everyone on the internet.
Wednesday, March 5, 2014
Class Cloud Reflection
In my social media class we had a class cloud day. Going into the experience, I had no idea what it would be like or what would happen. I was just expecting us to go in there and talk to each other on twitter. We did do this, but we also did communicate with many people outside of our class limits. I had no idea to the extent how people will interact with you or answer questions on twitter.
I tweeted a question pertaining to LinkedIn with the hash tag of our class #socmeddiscuss. I had man respond within the hour with a few comments.
@madelindsey for LinkedIn quality is far greater than quantity! Make each post count! #socmeddiscuss
— Ryan Miller (@RMILLER51) March 4, 2014
This could be very helpful if I had a valid question I
needed help answering. I tried to
contact Beyoncé but sadly was not able to reach her.
Social media pros and cons through advertising @Beyonce #socmeddiscuss
— Madeline Lindsey (@madelindsey) March 4, 2014
An interesting thing I learned was that by having a team of
people working on a common goal can help you get feedback or attention through
twitter. During the class we tried to
get our hashtag to trend in Utah. We
were unsuccessful in this but we were able to get it to be a top trend in Cache
County by working together and having everyone tweeting about it. As a class we also tried to contact Ellen DeGeneres,
but we were unable too, but I do believe in a different circumstance having a
group of people trying to contact a person of influence like Ellen, increases
the chance that they will respond.
This experience really united our
class, creating inside jokes from our attempts to contact Ellen as well as
remake the Oscars picture. We got many
great pictures out of this. There were
often several conversations and jokes going through twitter between different
students in the class. This was
interesting because we were having conversations over social media as well as
in person in our class room. I also
gained a few followers while tweeting during the class. It may have been because many of our class
members were tweeting at me and retweeting my tweets. I also lost a few followers, probably because
I was clogging their twitter feed with attempts to contact a few of my favorite
celebrities: Obviously Ellen, Beyoncé,
but Lana Del Rey, Rihanna, and I may have tweeted at crispy cream doughnuts as
well.
@krispykreme I'm so hungry right now :( #Socmeddiscus
— Madeline Lindsey (@madelindsey) March 4, 2014
It is pretty awesome how fast you can get a response through
twitter and how complete strangers can join the conversation. In the business world this would be so easy
to connect with other organizations and get input from others by using this
tactic and a team of tweeters. You can
contact anyone from anywhere in the world (that I know of, maybe not North
Korea?) through twitter. I have
completely underestimated the good a twitter account and someone managing it
can do for it in an organization, small business or even huge corporation.
Tuesday, March 4, 2014
Stalking Assignment
Casey James Brady
School/ Career:
Casey is a Utah State Student graduating next May with degrees
in communications, Spanish and human resources. He has worked as a builder for GoodTimber
Fine Log Furnishings and an estimator for Roof Top Solutions Inc. He is currently a committee member of the
Utah Miss Amazing Pageant.
Personal Life:
Casey is from Riverton Utah, and a member of the 2008 graduating
class of Riverton High School. He married
Abigail Farr on August first 2013.
He is currently a junior at Utah State University. His birthday is April 21, and will be turning
24 years old. He is a member of Church
of Jesus Christ of Latter-day Saints. He
served a Mission in Los Angeles California Spanish speaking. He has a sister and older sister named Keara
and a younger sister named Brea. His mother’s
name is Linda, and her birthday is February 7th. He may or may not still be selling a blue
Lexus if anyone is interested.
Hobbies/Interests:
His wife rented him a puppy on Valentine’s Day, so it is
safe to say he is a dog lover. He likes
to regularly go to the temple and aggie basketball games with his wife.
He has made a total of 17 tweets at this point, clearly an
amateur in the twitter field. He is
fairly new to Instagram as well, with only 8 posts. He also said he likes free stuff on one of
his Instagram photos. He went on an Alaskan
cruise for his honeymoon. He and his
wife have an interest in ice fishing. He
is a true aggie and a member of the herd. He likes to watch ESPN for the NBA and is a
fan of the Utah Jazz. He likes auto
detailing and car T.V. shows, as well as the movie Hot Rod. He likes guns and scopes. Sadly I did not find any connections with him and Beyoncé.
Interpretations
Casey does not have a huge online presence, and is very hard
to find if you are not already friends with him on social media. Trends I have
found of him is the love of sports. He
has a few Instagram posts of him at Utah State sporting events and his other
social media platforms also show pictures of him at sporting events, or express
his school spirit. Another trend I have
found is his religious preference. It is
pretty obvious at one look at his Facebook profile that he is a very active
member of the LDS religion. Another
trend would be he is very connected through social media with his wife. They posted many things on each other’s
walls, posted many pictures together or events they have gone to. For the most part I believe he keeps his
online presence pretty professional and appropriate. There was nothing too extreme or offensive or
illegal on any of his platforms. I don’t
believe he has really anything to hide from a possible employer.
My favorite quote from Casey is “fat kid for life!”
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