Fashion and Social Media
In the fashion industry, many stories have taken to social
media to help market their products, and to involve and connect with customers
better them better. From the huge brands
and retailers that are known globally to fashion startup businesses, social
media creates an opportunity to spread information fast and connect with large
masses of people. Especially for startups,
social media gives customers the opportunity to market for a company just by
sharing their products or tagging them in posts. Common social media outlets they will use are
Pinterest, Polyvore, Instagram, and Twitter.
Through Pinterest many companies can have their customers be
their advertisers. Retailers will put
their products as pins on the social media platform, enabling people to add
them to their boards. When a user adds
this product to their board, their followers will be able to see the pin on
their news feed. They will then be able
to add it to their own board. What is also
beneficial for fashion companies with Pinterest is that if one clicks on the
pin and it will take them directly to the store website where they may purchase
the product.
Polyvore is a social media platform were you can shop, make
collages and comment and like others collages.
This platform almost makes a game of shopping and putting clothing and
accessories together. These collages and
collections are easily shared to Pinterest as well.
Twitter enables people of the fashion industry to directly
talk to customers. They can answer
questions through it, or even give the customers a say. I tweeted at Nordstrom earlier today and they
took the time to answer me within six minutes.
Through social media fashion has moved into the future. They have made themselves easier to contact,
have closer relationships with customers, make products easier available, and
awareness of what is going on at their companies. They even make it easy to copy Beyoncé’ style!
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I'm glad you brought this idea of organizational use of social media into the fashion industry. It is something that everyone is impacted by and is often a passion that many people follow closely. I love it that you shared your experience with Nordstom. Such a great company.
ReplyDeleteI loved this idea. I would not have thought to expand on the Social Media aspects of fashion, but considering it is one of my interests I am glad you did. I thought is added a lot of validity to post a tweet to Nordstroms, it showed how quick they respond, and how much they care about their customers.
ReplyDeleteThis was a very original post! Great job Maddie!
ReplyDeleteI love all the images, it keeps it fun and changes it up. I never realized that companies would make their products into pins to promote them and have their customers promote for them. So smart.
ReplyDeleteIts cool to see companies respond to your posts about them, makes the world seem a whole lot smaller.
ReplyDeleteI agree, this is a great idea you have. If companies want to make making money easy they need to create a social media platform and post promotions and they everyone else will do the work for them. Then they can just sit and watch the money flow. The pictures made it really nice and easy to read, I enjoyed it.
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